What happens when a small batch brand sells out

Over the past couple of weeks, something interesting happened.

I went through around 500 pouches of bone broth much faster than I expected.

When I first ordered them, I thought they would last a while. But demand picked up quickly, and before I knew it, they were gone.

Which is obviously a great sign.

The only issue is that everything around this product is still being built in real time.

The broth is made fresh every week, slow simmered for 24 hours, but packaging is something I rely on external production for.

And right now, I’m waiting for the next batch of pouches to arrive.

So this week looks a bit different.

The broth is on, the process hasn’t changed, but instead of the usual packaging, I’m using temporary pouches to keep things moving.

Same product, same quality, just a bit more raw behind the scenes.

That’s the reality of building something like this from scratch.

No big stock sitting in a warehouse. No overproduction. Just small batches, made week by week.

If anything, it means that when you get it, it’s as fresh as it gets.